Our Plan For Your Successful Sale
We provide our seller clients with exclusive seller representation. We keep you information confidential. We work to save you time and money. We are experts in marketing and selling your property in today's real estate market. You will never have to worry that you are locked into a long-term listing. We treat your home sale with the respect that it deserves. For that reason we have a 7-Step Plan for your selling success.
Step 1: Informative Consultation
It is critical that before you place your property for sale, you have information and a plan of action. To achieve this we will meet with you to discuss your situation (no obligation), to understand your objectives, and to help develop a plan to help you meet them. During this consultation....
- We will identify and discuss your objectives
- We will discuss the overall market conditions as they apply to your property
- We will help you recognize the financial impact of selling your property- pre-sale fix up , cost to sell (commission, closing costs)
- We will review pricing for your property in it's present condition and we will discuss the impact of any changes to the property that may be under consideration
- We will discuss our marketing strategy designed to help you achieve your objectives
- We will provide you with a commission quote for our services
Step 2: Pre-Marketing
Once we have agreed to work together we begin the process of preparing for marketing your home. In a perfect situation we are able to get this completed before we place your property on the market.
- Property Preparation: In a perfect situation any repairs that have been identify are completed prior to plaing the property for sale. We help you with staging the property for showing. We provide you with tips for showings.
- Research: We gather information that we will use for the sales and marketing of your property. We research the market and identify our marketing strategy to reach the most likely buyers.
- Marketing Preparation: We prepare the market materials. We write advertising copy. We design Internet marketing. We arrange photo and video shoots.
Step 3: Marketing, Showing, & Evaluation
It's showtime! Your first showing may be the person who purchases your property. During this time it is very important that the listing agent and the property owner communicate regularly. The property must be maintained in "showing condition". A great marketing plan can be neutralized by a property that does not show up to it's potential.
The time it takes to market a property is affected by a number of factors that are outside the control of the agent and the owner. There are 3 main componenets of this phase that should lead you to contract negotiations
- Marketing & Promotion: The market strategy that was developed prior to placing your property for sale is initiated and continues during this period.
- Showings: The marketing has worked and a potential buyer has identified your property to view. Make the most of their visit by properly staging the showing.
- Feedback & Adjustments: During this phase your listing agent must be able to intepret feedback, study the market competition, and give you direction. If adjustments are required your listing agent will let you know.
Step 4: Contract Negotiations
You get a phone call that a buyer has placed an offer on your property. This is a critical time period for you to achieve the successful sale of your property. Your listing agent needs to be able to review the offer and present it. Your listing agent will be able to direct you in any counter-offers.
Step 5: Escrow
- We follow up on your contractual details - We help you schedule inspections, appraisal, title and survey orders. We follow up on contingency deadlines.
- We advise you on issues that arise from contingencies - When repairs are required, survey or title defects are found, appraisal problems occur we advise you with your best interest in mind.
- We coordinate the parties for your closing - We help coordinate all the activities of the various parties that are involved in your transaction. These include, but are not limited to, the title/escrow companies, mortgage, insurance, real estate agents, inspection companies, contractors, and possibly the home seller.
Step 6: Closing
- We assist you in utility activations and transfers -
- We schedule your final walk-through - We will arrange and attend final walk through and address any issues still uncompleted.
- We schedule and attend your closing - We attend you closing and review the HUD-1. We are available to advise you through the closing.
Step 7: After Closing
- We follow up on "loose ends" from your closing - Often there are a few uncompleted items that we will help you finalized
- We hope you become one of our advocates - We hope that the service we have given to you will result in your vote of confidence by sending us all your friends and family to help with their real estate needs!
